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Growth · Melbourne · Hybrid

Digital Marketing Specialist

Firmable is the market-leading B2B sales intelligence platform in Asia-Pacific. Our competitive moat is our data: the deepest, most localised company and people dataset in every market we operate in. We've proven the model in ANZ. Now we're scaling it across Southeast Asia and the US. Great data only grows the business when the right buyers find us.

Digital Marketing Specialist sits at the heart of how Firmable grows its digital presence across ANZ, SEA, and the US. You will get hands on every part of digital marketing: paid campaigns, SEO, content production, email, and CRO. This is an execution-first role with real room to shape strategy as you grow.

This is not a single-channel role. You'll run paid across LinkedIn and Google, own SEO execution, produce content at AI-native scale, partner with our web developer on CRO experiments, and manage email nurture in HubSpot. You'll think commercially: pipeline contribution, not vanity metrics.

~75% hands-on execution: campaigns, content, SEO, experiments. ~25% analysis, strategy, and shaping how digital scales as we grow.

What You'll Own

  • Paid campaigns: planning, executing, and optimising paid campaigns across LinkedIn, Google, and other relevant channels; using AI tooling to accelerate creative testing, audience segmentation, and performance analysis

  • SEO and organic growth: keyword research, on-page optimisation, content briefs; staying across AI search and GEO trends to help Firmable build visibility beyond traditional search

  • Content production: using AI tools to produce and distribute content at a pace and volume a traditional marketer couldn't match - blogs, social copy, email campaigns, landing pages, ad creative, without sacrificing quality

  • CRO and experimentation: working with our web developer to run structured experiments on the site; testing landing pages, CTAs, and conversion flows to improve pipeline contribution

  • Email and nurture: building and managing email campaigns and nurture sequences in HubSpot to move leads through the funnel effectively

  • Performance reporting: tracking and reporting on channel performance regularly; knowing what's working, what isn't, and bringing recommendations to improve results across every digital touchpoint

  • Multi-market support: supporting digital activity across ANZ, SEA, and the US from day one; contributing to localised campaign thinking as we scale into new markets

What We're Looking For

Must Haves

  • 1 to 2 years in a digital marketing role, ideally B2B SaaS or technology

  • Hands-on experience across at least two of: paid social, SEM, SEO, email marketing, or CRO; genuine generalists with a track record of execution strongly preferred

  • Data-driven and comfortable with performance metrics: you can read a dashboard, spot what matters, and translate it into action

  • Bias for action: you default to doing, you're comfortable with iteration, and you don't wait for perfect information before moving

  • Curious about B2B, sales technology, and the data intelligence space: you want to understand the product, the customer, and the market, not just run the campaigns

  • Comfortable in a fast-paced, scale-up environment where priorities shift and no two weeks look the same

  • You live and breathe AI tools. You use AI for creative production, competitive research, performance analysis, audience insight, and workflow automation as your default way of working, not a productivity experiment. You have a point of view on which tools are worth using and why, and you're always looking for new ones. In 2026, this is how a single digital marketer produces the output of a team and you need to already be doing it.

Highly Valued

  • Familiarity with HubSpot or a comparable CRM and marketing automation platform

  • Experience with AI search, GEO, or other emerging discovery channels

  • Prior experience marketing B2B data, sales intelligence, or revenue tech products

  • Startup or scale-up background where you've had to build the standard, not inherit it

The Environment

Firmable runs lean and ships fast: small senior teams, no layers, minimal process. Marketing operates at continuous pace, with hybrid flexibility from the Melbourne office and the autonomy to work how you work best.

We are an AI-native organisation. That means AI isn't a tool we reach for: it's the default operating mode. AI-assisted creative production, automated content workflows, agentic competitive analysis. If you're not already working this way, this role isn't right for you.

Why This Role

  • Breadth from day one: get across paid, SEO, content, email, and CRO in a single role rather than being siloed into one channel for years

  • Global scope from day one: own digital activity across ANZ, SEA, and the US from the moment you join

  • Real career runway: as Firmable grows to support 50–100 reps across three markets, so does this role; the ceiling is set by output, not tenure

Department
Growth
Locations
Melbourne
Remote status
Hybrid
Growth · Melbourne · Hybrid

Digital Marketing Specialist

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